Thursday, June 16, 2011
By Pranjal Gera
Used Car business to be explored by BMW
Taking a step to boost up its venture in the Automobile industry, Auto major BMW plans to participate in the used car business and intends to develop its dealer connections by widening its network and employing dealers in small cities in India.
While having a word with the reporters, Andreas Schaaf, President of BMW India, after the inauguration of a BMW showroom established that a vital role will be played by the big cities and metro towns in premium car market and recognized that right partners needed to be chosen for the growth of network.
By the end of next year, 40 dealerships will be provided for development while no discounts on group bookings will be conferred as it may erode BMW brand.
Some of the popular hatchback models in the Indian auto market are Ford Figo, Maruti Swift, Hyundai i10, Chevrolet Beat and Volkswagen Polo. Apart from these popular models, cars going to hit the Indian roads this year are Toyota Etios Liva, Maruti Cervo and New Ford Fiesta.
