Wednesday, June 22, 2011
By Pranjal Gera
Toyota Etios Liva to launch on 27th June
In a very recent interaction with the Japanese Auto maker Toyota Kirloskar revealed about the launching of its much anticipated and premium hatch back, The Toyota Etios Liva that is likely to be unveiled this month on June 27th in Delhi. The Company had earlier restricted the launch of the hatch back that was more likely to take place in the month of April so as to make room for the much awaited Toyota Etios in the market, however the Company is now all set to carve out a niche in the hatch back segment as well with the all new Toyota Etios Liva.
See More Toyota Etios Liva Pictures
The Concept and design of the Etios and the Etios Liva was first revealed at the Auto Expo in Delhi last year and since then, the anticipation has been at hype. As according to the DMD Marketing Mr. Sandeep Singh, Toyota Kirloskar, Etios has been well greeted by the market and so far the company has sold more about 20,000 cars. The Company has reduced the long waiting period to less than a month by increasing the rate of production and is expecting a good response for the hatch back as well.
See More Toyota Etios Liva Pictures
As of the marketing campaign is concerned, the company has lined up a TV ad campaign that will once again feature A.R. Rahman and hopefully it might just play the fortune trick yet again.
Some of the popular hatchback models in the Indian auto market are Ford Figo, Maruti Swift, Hyundai i10, Chevrolet Beat and Volkswagen Polo. Apart from these popular models, cars going to hit the Indian roads this year are Maruti Cervo and New Ford Fiesta.
