Latest Car News in India

Maruti Kizashi offered with huge discounts upto Rs 3 lakh

Maruti is offering a huge discount on its premium sedan Kizashi. As per reports, the car maker is offering as high as Rs 3 lakh discount on the car. The reason is that the Maruti Kizashi sales were dwindling fast and there was no option but to offer a huge discount and at least clear the stock pile. Being a petrol only car Kizashi failed to fetch sales. Also, the car seems to be pricey at Rs 17.12 lakh and is a feeble offering in comparison with Honda Accord and Skoda Superb. It seems that the present discount just before the Diwali is a final attempt by the car maker to revive the model or else it must be planning to discontinue it or introduce the diesel powered model.

The Kizashi is the only car by the popular car maker and it seems that its attempt to enter the luxury car segment goes in vain. The car is offered in manual and automatic transmission options but it is a wonder why the car did not perform. Even Maruti’s marketing team wonders why a Maruti car has failed to perform in India. The experts believe that the car buyer who buys a car for Rs 17-18 lakh considers Indian brands to be feeble and less in value than the foreign cars. Thus it is not the car but the sentiment that has hurt the car and has proved to be detrimental to its growth in India.

The period from April to August this year proved to be the darkest period for the car maker as sales dipped to as low as 23 units. It is believed that the car maker’s attempt to revive the Kizashi sales would prove to be fruitful as a price cut in the form of discounts to the tune of Rs 3 lakh is a considerable one and it could be possible that the car maker will get a sudden boost in sales provided it is well advertised.