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Honda tops list of strongest car brand in US

In America, the Japanese car maker Honda tops the list of strongest car brand followed by another Japanese auto brand Toyota and next comes the homegrown Ford. The striking revelation came in a survey conducted by Harris Interactive in which over 38 k participants answered to a survey related to the auto industry. Where Honda has Honda Accord, Honda Civic, Honda CR-V and over eight other offering in place in America, Toyota lineup includes Toyota Fortuner, Toyota Camry, Toyota Corolla and over fifteen other models.

The survey called as 2012 Harris EquiTrend study conducted among 38 k people in US reveals many striking trends in terms of brands. Autos were one of them. As per the survey, the survey participants were asked questions and a weightage was given to each response and based on the total numbers the brand equity was measures. The Survey results are striking as the top player auto brands in America came out to be Japanese and German. In the survey Ford vehicles were at third pedestal while Chevrolet cars managed the fourth position. Volkswagen is at the eighth position.

Meanwhile, Mercedes Benz was acclaimed as the best Luxury Automotive Brand of the Year followed by BMW, Lexus, Cadillac and Acura. This is the second time that Mercedes Benz has managed to get the top slot. Whereas back in India, Mercedes Benz has been pushed to the third pedestal by BMW and Audi that have become the top luxury car brands in India. As the US market is gasoline (petrol) governed, Honda became the top players, whereas it gradually wants presence in India as there is significant shift of preference from petrol cars to diesel cars in the country. Though Honda is planning a comeback with Honda Brio diesel and Honda City diesel launches in the near future.