Thursday, June 16, 2011
By Pranjal Gera
Honda City cuts down its price by Rs 66,000
In the past few months, the sales of Volkswagen Vento and Maruti Suzuki SX4 have shown a steady growth with their lower cost being the major factor in this sales trend.
Thus Honda has decided to cut down the prices of its major Sedan, Honda City by up to Rs 66,000.
Honda Siel also dropped down the prices of its basic EMT version from 8.15 lakh to 7.49 lakh and the most expensive version VAT Exclusive is now available at Rs 9,89,100 which is 44,000 lesser then the original price.
See More Honda City Pictures
This step has been taken after a thorough market study and feedbacks from past two years which included various cost reduction measures.
Honda, along with a team of 60 engineers is working hard for the launch of Honda Brio, which is scheduled to its launch this Diwali.
Mr. Jnaneshwar Sen, Senior Vice President of Sales and Marketing at Honda Siel commented on these cost reduction activities and said that it has been a great success and the company has consequently passed on the benefits to the customers.
See More Honda City Pictures
Honda City, the major product of the company in the Indian market is facing great competition from other leading cars like Volkswagen Vento, Maruti Suzuki SX4 and Hyundai Verna.
These 3 cars come equipped with petrol and diesel engine variants, and above that, the cost is also less as compared to the Honda City.
With Honda City available in only petrol variant, it has been a major setback in the sales due to the rising petrol rater.
This cost cutting might also hamper the sales of Honda Jazz, a hatchback striving to strengthen its position in the market, with the top model of Honda Jazz priced slightly less then the entry level Honda City.
Some of the popular hatchback models in the Indian auto market are Ford Figo, Maruti Swift, Hyundai i10, Chevrolet Beat and Volkswagen Polo. Apart from these popular models, cars going to hit the Indian roads this year are Toyota Etios Liva, Maruti Cervo and New Ford Fiesta.
Ram
Friday, October 14, 2011
Interior are soo good and stylish. & i like it.