Tuesday, May 06, 2025
By Kamal Swami
Apex Summer Edition Of Honda Elevate Launched In India
With an aim to boost the sales of its ambitious compact SUV Elevate, the Japanese carmaker Honda has launched its special edition christened as “Honda Elevate Apex Summer Edition” The special edition is priced Rs 12.39 lakh (ex-showroom price). The carmaker has launched the special edition based on the V trim which is priced at Rs 32,000 less than the standard version. The launch comes after the company’s announcement in April about price revisions for select variants, aiming to revive consumer interest amid dipping sales.
Speaking about the features adorned in the special edition, it continues to embellish the features of V trim followed by additional features like a dual-tone black and white interior, leatherette upholstery on seats and doors, seat cushions, seven-colour ambient lighting, and a 360-degree camera. The Apex Edition also carries exclusive badging along with piano black and chrome detailing on the front, rear, and side skirts.
Mechanically, the Apex Summer Edition retains the same 1.5-litre naturally aspirated petrol engine, paired with either a 6-speed manual or CVT automatic transmission. It continues to be offered in the Black colour scheme, with Platinum White Pearl available at an additional price of Rs 8,000. As far as the price of Apex Summer Edition is concerned it is priced to attract the price-conscious buyers looking for a premium offering. Honda expects the refreshed model will compete more strongly with rivals such as the Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder, and naturally aspirated versions of the Kia Seltos and Hyundai Creta. With April 2025 sales declining, Honda hopes this new edition to drive improved numbers in May.
